How not to get your online newspaper off to a good start

I just tried to pull up an article from the Globe. I got a page with the explanation below. If I click the Sign Up link, I am given the opportunity to pay to see the online content.

I get home delivery. As far as I can see, I WILL be able to get online content free, but not until tomorrow, when I am able to "link" my online and paper accounts (which I thought I had already done, but there seems to be no way to log in). If I want to see anything today or tonight, I have to pay. Which of course I won't do, so no way to use the Globe to make the point I had hoped to make.

Whose idea was it for the Globe to treat its most loyal customers that way?

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